Rather than just send a farewell message here are a collection of cool links I’ve saved up.

See you all on Friend Book, or email jake.fitter@hotmail.com

Good on ya Saatchi & Saatchi

Liam Finn – Jools Holland Show
http://www.youtube.com/watch?v=0cAEpIp2PPU

Some of Fav Saatchi Pieces I’ve worked on…

Hallensteins Changing Room
Kevin Roberts sold this one to JCP Penney N.Y. I hope it goes big!
http://www.oursites.co.nz/cannes07/Hallensteins/indexD02.html

Shortland St Cliffhangers
Celebration of 15 years of Shortland St.
http://shortlandst.tvnz.co.nz/

Land Cruiser 200
Saatchi Digitals first foray into 3D Paper Vision. May there be more.
http://content.toyota.co.nz/toyota/_campaign/20071024_landcruiser/index.html

Pick of N.Y. Festivals Finalists

Krematoium | Draft FCB Germany
http://clients.draftfcb.de/dad/ideeade/

BMW Pace
http://www.bmw-pace.com/pace/

DP’s Mouseless Site
http://194.140.54.12/awards/mouseless_site/index.html

Dielsel Online Store
http://www.neue-digitale.de/projects/diesel_stylelounge/

Absolut Machines
http://absolut.com/absolutmachines/

News in Video

British PM Question Time on You Tube | Source: Sky News UK
Submit your questions to PM Gordon Brown on You Tube, you know Climate Change, Global Mobilisation. Go on, Go on.
http://video.news.sky.com/skynews/video?videoSourceID=1316436&flashURL=feeds/skynews/latest/flash/brown_190508_0800.fl

Robot Life Imitates Art | Source: Sky News UK
He’s 4ft 3″ – but he’s already a maestro!
http://video.news.sky.com/skynews/video?videoSourceID=1316436&flashURL=feeds/skynews/latest/flash/brown_190508_0800.flv

Online Viral Performance art

Uniqlock | Uniglo |Project Inc / Plastic Fantastic aka Tomoyuki Tanaka) | Cothing | Source: Brand Republic
What’s a Uniqlock? Music, dance, a clock, and a viral marketing vehicle for Japanese retailer Uniqlo. It won a Black D&DAD Pencil, had 14,000 ‘customised’ widget clocks set, 3.5 million site views times from 200 countries. Check out the map.
http://www.uniqlo.jp/uniqlock/

Digital Story Telling

Photosynth | Blaise Aguera | Source: Jordan Sky
Imagine photos of Notre Dame, pulled from the web, that seamless builds a 3-D model, then lets you navigate it.
http://www.ted.com/index.php/talks/view/id/129

It Room | Online TV Show | Dell | Source: World Wide Wonderland TV3
A fun online TV show, a cross between the Office and an IT room. Users can even submit their own script and if they like they’ll pull it into their episodes. (Winners win a Dell Notebook)
http://www.theitroom.com/

Dog Space | Beneful | Source: NZ Herald Banner
Give your dog cute profile, and get a free sample.
http://beneful.co.nz/dogspace/default.html

We Tell Stories | Penguin | Source: World Wide Wonderland TV3
Six authors. Six Stories. Six Weeks. One story unfolds across a map of the world like thriller.
http://www.wetellstories.co.uk

One of these stories unfolded online on a blog and twitter, with users trying to solve the story:

Slice Queen | Source: World Wide Wonderland TV3
Slice moves to a mysterious house in London. You can follow her story on a weblog and her parents. If you wanted to get even more immersed, you could also email the characters and follow them through text messages on Twitter.
http://slicequeen.livejournal.com
https://twitter.com/Slicequeen

Thingsididlastnight.com | Source: Urs Ross
Have you been “Urs rolled” yet?
http://www.thingsididlastnight.com

Music

Radiohead Remix | Source: Brand Republic
Radiohead are leading with allowing users to contribute to work. They let people remix a track called “Nude”. Uploading is closed, but you can vote.
http://www.radioheadremix.com/

REM Remix | Source: Brand Republic
Rem let users down clips to their latest song. “Supernatural Serious” then, mashup, remix and upload the videos
http://www.youtube.com/remsuperserious

Mobile

Air NZ Go Mobile | Source: NZ Herald Banner Ad
Air New Zealand have just launched a travel info service for mobiles.
https://www.airnzgomobile.co.nz/

3-D

Tag Galaxy | Paper Vision | Sent by Mac Macaskill
Do a search on flick r tags, and the result is pulled into a cool 3-D World.
http://taggalaxy.de/

Film Trailers

The Dark Knight | Batman | Source: TV3
http://thedarkknight.warnerbros.com/

User Generated

Moonvertising |Beer | Rolling Rock | Source: The Onion
Rolling Rock does things differently. Moonvertising, you can broadcast your own message onto the moon. Well sort of. Also centers around full moon promos at bars.
http://www.moonvertising.com
http://www.youtube.com/watch?v=FhgnYbUJef4

Are you British in Bed? | KY Jelly | Source: Aaron Dustin
Get your passports out, and find out what your sexual nationality is, then flick it on. I’m 55% Korean.
http://www.areyoubritishinbed.co.uk/flash/

48 Secs | V Republic | Source: Colenso NZ
The mini version of the 48 Hour film festival.
http://www.vrepublic.co.nz/48seconds/

101 Must-do-Weekends | AA | Source: MSN NZ
Share photos of your must do memories of 101 Weekends.
http://www.aatravel.co.nz/101/

Video

One Man Star Wars | Source: 95Bfm
Charles Ross performs the Trilogy in a 1hr one man show. (Now on in Auckland and Wellington)
http://www.youtube.com/watch?v=B9VHqPvsoGs
http://www.youtube.com/watch?v=2n7qzvtugf

Environment and Sustainability

Yert | Source: Debby Giness
Stands for “Your Environmental Road Trip”. a year-long eco-expedition through all 50 United States, with video camera in hand and tongue in cheek.
http://www.yert.com/index.php

Do the Green Thing | Source: Debby Giness
Green Thing is a new community that makes it easy and enjoyable to be a bit greener. Every month you get a green task, all you have to do is do it.
http://www.dothegreenthing.com/

Blogs

SlamXHype | Source: Campbell Live
Set up by a Kiwi Fashion Designer. Trend setting blog to keep you on the down lo.
http://www.slamxhype.com/

Photoshop Disasters | Source: Ian Bennet
What not to do with Photoshop.
http://photoshopdisasters.blogspot.com/

Consumer Generated

Spike Lee’s User Generated Film | Nokia Productions | Source: Brand Republic
Nokia has signed Spike Lee to direct a short film in the US featuring YouTube-style videos shot by consumers on their mobile phones. According to a Nokia survey, 1 in 4 people by 2012 will create, edit and share entertainment with friends, instead of obtaining it form traditional media.
http://promotions.yahoo.com/nokiaproductions

Nokia Pangea Day |2008 Nokia Mobile Filmmaking Awards | Source: IMDB
Nokia and Pangea Day are working together with filmmakers in rural and conflict areas. Distributing 50 Video mobiles to refugees in 28 countries, and 250 mobile devices to 15 international schools. There is also a invite to the public to make content.
http://www.twango.com/pangeaday

Elevators Suck | Source: Tim Huse, Danis Roberts
Time lapse webcam of Nicholas White, who was trapped in an elevator for 41 hours.Pack line “Why wait for dial up?”
http://www.newyorker.com/online/video/2008/04/21/080421_elevators

Music

Cold Play | Free MP3′s | Source: Sky UK
Following Radiohead, the band has announced it will offer its new single as a free download, along with two free shows – from 12.15pm (UK time) on 29 April.
www.coldplay.com

WE7 | Sony | Source: Sky UK
Free Songs If You Sit through Advert.
http://www.we7.com

Live Digital Casts

Fans To See Madonna Live Via Mobile | Source: Sky UK
Madonna fans in the UK, NZ and 13 other countries will be able to watch her perform live in New York – on their mobile phone. Vodafone only.
http://news.sky.com/skynews/article/0,,91248-1314375,00.html

Tepapa Live Squid Dissection | Tepapa | Source: NZ Herald.co.nz
Worldwide this ‘Squidisode’ is looking like it might become one of NZ’s the most watched online events.
http://www.tepapa.govt.nz/TePapa/English/CollectionsAndResearch/CollectionAreas/NaturalEnvironment/Molluscs/ColossalSquid/

Brand

Ecco World | Shoes | Source: Lelane Fourie
Fun way to display shoes.
http://eccoworld.ecco.com.pl/

Hema Online Shop Promo | Source: David Hunter
The only time it’s ok for the whole website falls apart.
http://cccp.nl/hema/

Christian Lacroix | Source: Rodd Martin
Cool fashion site.
http://www.christianlacroixpourlaredoute.co

Video Banners

Celebrity Rehab | Fiver | Source: Brand Republic

Automotive

Volvo Promo | Source: Hotmail
Art or Crime? You decide when you join the debate.
http://www.volvocars.com/uk/campaigns/Local/C30/Pages/default.aspx

News

UK Petrol Price Map | Source: Sky News UK
Petrol in UK is about $2.80 per litre due to an oil strike.
http://news.sky.com/skynews/fixed_article/0,,30100-1313802,00.html

Get Closer | HMV | Source: Brand Republic
HMV to launch social networking site.
http://www.brandrepublic.com/News/805165/HMV-set-launch-social-networking-site/

Mobile instant messaging | Source: Brand Republic
Set to overtake txting, according to a survey in the UK.
http://www.brandrepublic.com/Discipline/Digital/News/805183/Mobile-instant-messaging-set-overtake-texting/

If you know of something cool, send you’re link to jake.fitter@saatchi.co.nz

The Best of N.Y. Festivals

I just finished judging 189 digital entries to the N.Y. Festivals. There are way too many good ones to put in one email, so here’s a selection of ones that made be go wow!

Live Colour Wall | Sony Bravia | 777 interactive
The Sony Building in Tokyo turns into the color you want live from the web.
http://www.777interactive.jp/awards/2008/bravia/e/index.html

Coke Live Race Coke | Scholz & Volkmer
The topic: fast cars, pretty girls and online gaming. The players controlled live Scalextrix Cars live from the web, commented on by two pretty girls.
http://www.s-v.de/projects/liverace/en

Mini Turn your Mobile | Interone Worldwide GmbH
Allows you to turn the Mini 360 using your mobile as you turn around.
http://www.4thejury.com/sites/interone/projects/mini/TYM/index_en.html

I Believe in Destiny | Advertising Depot
Random, but very funny Valentines Viral Content ad for a Clothing Brand.
http://www.believeindestinyresults.com/

Abosolut Disco |
There are many ways to have fun with a web cam. This is one of them.
http://www2.absolut.com/disco?404;http://www.absolut.com:8085/disco

Motorola Razor | Banner Series | Ogilvy Interactive
One banner leads to another, on another website as you follow the action.
http://www.our-work.com/motorola/razr2showdown/assets/index.html

Amex Mobile Concierge | Ogilvy Interactive
Mobile app for American Express Card holders, finds retail offers in their vicinity based on their location and transaction history.
http://www.our-work.com/amex/mc/assets/index.html

Levi Unfolds |
It only takes 2 steps to fold a T-Shirt. A unique way to position a brand.
http://www.levis-unfolds.com/main.html

Levi Copper Jeans
Life size pair of jeans, tells a story about Levi’s as you scroll down. Pure Html site, no flash was used to make this.
http://www.ap.levi.com/copper/male/index.html

The Hunt | Volvo Cars
A real pair of Volvo keys were sunk off Gibraltar to create a big adventure. The was Media Frenzy.
http://www.volvocars.com/thehunt/uk/Pages/thehunt.aspx

Picture Town | Nikon
Nikon gave 200 Digital Cameras to George Town, South Carolina. The results spoke for themselves.
http://www.stunningnikon.com/picturetown/

Live Spam Sheddrer | Cisco Systems
Send your spam email to a paper shredder.
http://www.ourwork.de/cisco/shredder/
http://www.ourwork.de/cisco/shredder/shredderbeta/index.html

Try Drugs | Wox
A cool way to show how to say no!
http://www.trydrugs.net/

And from other people…

Mobile

Guinness Mobile Passport | Guiness | Oglivy HK/ Hyperfactory | Source: Teina Herzer
Keeps you in the loop of the Hong Sevens, and where to get Guinness. The app speaks Cantonese with pre-recorded phrases like “Another round of Guinness please.”
http://www.guinness.com.hk/_en/p03.html

Web Design

White Void | Source: Mac
Good example of 3D flash animation. Cool navigation.
http://www.whitevoid.com/application

Colour Like No Other | Sony Bravo | Source: Mac
Check out the navigation! Also check out the Colour Wall.
http://bravia.sony.eu/bravia.html

Social Stories “Go Get them!”

“Ray Bans Never Hide Films“, has had 15 million hits worldwide. Spoof ads are becoming as popular as the original, check out the Gorilla Example. And taking brand entertainment to new levels are Human Joysticks, Sprite Truth Hunters.

Human Joysticks | MSNBC.com

Human Joysticks | MSNBC.com | Newsbreaker Game | SS+K | Source: You Tube
A motion sensor was hidden in the front of a Us cinema to detect the collective motion of the audience, as they sway to play a Breakout Style Game. Nearly a quarter of a million people have seen it. It promoted them no1 in their Category.
http://www.youtube.com/watch?v=y6izXII54Qc

Truth Hunters | Sprite

Sprite Truth Hunters | The Thirst for Truth | Sprite | Source: You Tube
Thanks to Sprite and a heap of cash, Roving Truth Hunters AJ and Nikos are on a mission to expose a series of unspoken truths to a public in denial. There’s a new one every week! If you think these truths are crap, submit your own.

http://www.thirstfortruth.com.au
http://nz.youtube.com/user/SpriteTruthHunters

Also available on You Tube, Twitter, iTunes Podcasts, MySpace, FlickR. Facebook, EBlogger.

Never Hide Films | Ray Bans

Never Hide Films | Ray Bans | Cutwater/san | Source: One Magazine
Ray Bans Digital Strategy is based on a philosophy of individuality. Seeded initially by filmmakers they’re kinda stunty, a bit like the Beer Pong idea, where they catch the sunglasses on the head.

You Tube Channel
http://www.youtube.com/user/neverhidefilms

My Space Page
http://www.myspace.com/neverhidefilms

Ray-Ban Never Hide Brand ad
http://www.brightcove.tv/title.jsp?title=823359766&channel=713050457

Ray-Ban Brand Site
The viral films are also on the brand site
www.ray-ban.com/

Gorilla | Viral Ads and Spoofing them

Gorilla Original | Cadbury’s | Fallon | Source: One Magazine
What do you say about a brand that reaches 100 years old? Make them smile.
Saw an increase of sales of 9%, 20% people looked more favourably on the brand.
http://www.youtube.com/watch?v=XdO2aYfQa6I

Spoof Versions

Viral ads prove popular for consumers to remake or edit their own version.

Cuddly Toy Version
http://www.youtube.com/watch?v=nCEe0D146zM&feature=related

Wonder Bra Version
http://www.youtube.com/watch?v=jr2nf4O4bX8

The punk version…
http://www.youtube.com/watch?v=U03VUR-J9-A&feature=related

And now for something completely random- Wonder Bra ad gone mad
http://www.youtube.com/watch?v=v0jlRceGBOI&feature=related

We need to think outside the digital box when capturing people’s stories. Go and get them in a new and exciting ways! Like Roving Reporters, Handpicked Bloggers, Product Codes like ‘QCodes’, or put the campaign onto a key Social Site. (Oh and Whopper Freakout shows it’s ok to be negative in digital, just follow up with a big positive!)

Whopper Freakout | Burger King | Crispin Porter + Bogusky/Miami Boulder
Freaking people that people that Whoppers have been cancelled.
http://whopperfreakout.com/

V-Republic | Colenso | Bebo
Find out where the cash will be dropped. Secret revealed in 6 days: 11 hours: 57 minutes.
http://www.v-republic.co.nz

Foamee | IOU Beer | Sent by Aaron Dustin
IOU Beer concept that uses Twitter.com to keep track of how much beer you’re owed.
http://www.foamee.com/

The Smirnoff Ten | Smirnoff Experience | MTV | Smirnoff
Follow the journey of 10 travelers seeking the world’s most original nightlife. From Auditions “La Zona de Combate” was an event to test people in a number of disciplines from DJ, reporters or Musicians. The group creates short films, photo stories, diaries and blogs while they’re on the go.

You Tube Channel
http://www.youtube.com/SmirnoffExperience

Brand site The Smirnoff Experience
http://www.smirnoff.com

See also: Cadburies Cream Egg | Snapped For Cash | Coke Avatar

Movies

Iron Man | Marvel Comics | Paramount Pictures | Source: BFM
Iron Man is the story of billionaire inventor who is kidnapped and forced to build a devasting weapon. Instead he builds a suit of armor and escapes.
http://ironmanmovie.marvel.com/

Iron Man Fan Art
http://ironmanmovie.marvel.com/fanart/
10,000 BC | Marvel Comics | Source: MSN Messenger Ad

How cool is that Saber Tooth!
http://www.10000bcmovie.com/

Sing it Virals

Send Love | Sprint | Goodby, Silverstein & Partners BLITZ | Source: FWA
Send someone a romantic, text message or love song performed by Issaac Hayes Himself.
(Same agency that did “GET THE GLASS”)
http://www.sprint.com/sendlove

The Singing Beer Trap | Norrlands Beer | Akestam.Holst & Fatslice | Source: FWA
Sweden’s best selling beer. Create chants with the “singing beertrap”. Win football tickets.
http://www.guldsits.se/en/?s=1

Brand

Happy Pylones | Blood Digital | Source: FWA
A fun virtual experience highlighting their latest products. Cool 3D pop-up animation.
http://www.happypylones.com

Site of the Email

Scion Broadband | Automotive | Sent by Dom Henshall
Funky filmed stories. Word.
http://www.scion.com/broadband/

“Automotive Alternative Reality Games” known as A.R.G

Vanishing Point | 42 Entertainment
To celebrate the release of Windows Vista, Microsoft and AMD launched The Vanishing Point, a global cross-media puzzle game to reward their most enthusiastic, tech savvy consumers.
http://www.vanishingpointgame.com/

I Love Bees | Halo 2 | 42 Entertainment
ilovebees was an original radio drama that was deconstructed and delivered to consumers over an unlikely broadcast medium: ringing payphones.
www.ilovebees.com
http://www.42entertainment.com/bees.html

Web 2.0 Social Networks

iYomu | New Social Network Site
A New Zealand-created social networking website still plans to give away $1 million in prize money to an iYomu member. The finalists will be eliminated in the next 24 hours, Big Brother style.
http://iyomu.com/

Pluming the depths of Web 2.0 | NZ Herald | Sent by Steve Irving
Remember to plan your infiltration into the depths of Web 2.0!
http://www.nzherald.co.nz/section/story.cfm?c_id=5&objectid=10494914

Sprite Avatar on Facebook | Coke
Using Product Cap codes to unlock content encourages users to Flirt with their friends on Facebook, and on Mobile handsets.
http://www.facebook.com/spritesips?ref=s

Being too Connected | T- Mobile | Side Kick
Brand ad in style of consumer viral video. How not to infiltrate the web!!!
http://current.com/items/88845608_being_too_connected

Beer Pong Trend

The fun you can have with a Pin Pong Ball and a Cup of Beer!
Go on Google it, You Tube Search it, Digg it, and see how many references there are!

How to play Beer Pong
http://nz.youtube.com/watch?v=H3XsKYAwq2E

30 Best Beer Pong Tables
www.pongalong.com

Trick Beer Pong Skills
http://current.com/items/87513441_incredible_beer_pong_video

The different Balls
http://www.campusgrotto.com/beer-pong-balls.html

Site of the Email

Swedish Forces | Army | Sent by Matthew Visser
No blonde chicks running around in Cammo. Just a very cool Army site!
http://forsvar.fileflat.com/english/

“Automotive Alternative Reality Games” known as A.R.G

Contagious talk about “ARG” for new films like the Dark Night. I’ve shown the Agent Nikolai campaign for Smirnoff. It’s big. Here’s one Dom got sent. Brand entertainment aka “A.R.G” will big at Cannes Cyber.

The Heist | Automotive | Audi | Sent by Dominic Henshall
The consumer not only watches the Heist, they take part in it and live it.
http://www.mckinney.com/A3_H3ist/

Viral

Worldwide Monopoly | Sent by Jake Fitter
Get stuck in and vote for New Zealand! We’re only number 24 on the list!
monopolyworldvote.com/en – NZ/world

Flug tag | Red Bull | Drink | Sent by Urs Ross
RedBull Flugtag site. Lets you build your own craft airplane out of metal/plywood/etc, paint it, then fly it in a smooth 3D game. Nicely done!
http://www.redbull.com/flightlab/#

Zune| MP3 Product | Sent by Lelane
Very pretty! A bit like the Orange never ending site.
http://www.zunejourney.net/

Kick a migrant | Charity | Amnesia | Sent by Urs Ross
Based on the “Throw a paper airplane”, an agency in Australia made a game where you can chuck a migrant out of the country. Play it and see how they make a great point on the topic.
http://kickamigrant.com/game.html

Social Blogs

Citizens Required | BBC| Sent by Jake Fitter
Become a Citizen of the “Lovely” Nation.
http://www.citizensrequired.com

LifeHacker | Sent by Jake Fitter
Tips for getting things done.
http://lifehacker.com/

Cute Overload | Sent by Jake Fitter
Lots of really cute pets.
http://www.cuteoverload.com/

Video

I made your Breakfast | Sent by Jonathan Russell
Dawn’s Early Knights: Breakfast in Bed. Ah baby.
http://www.imadeyoubreakfastinbed.com/index.html

Super Bowl Ads | Sent by Teina Herzer
For all of us who couldn’t spare the 4 hours on Monday, all the superbowl ads are available to watch here.
http://adage.com/superbowl08/article?article_id=124815

Search Engines

Symbaloo | Start Simple | Sent by Mattias Somers
A simple designed site that lets you mash up of a collection web feeds and Search Engines.
http://www.symbaloo.com/nz/

Viral Site of the Email

Resident Evil | Green Room | Source: Brand Republic
Sony Pictures is allowing user-generated zombies to roam homepage ads as part of an online campaign for the DVD release of ‘Resident Evil: Extinction’ Users will be notified by email as to what site their zombie is on and within that site their zombie can roam from one advertising format to another.

Unleashed on Feb 18th on sites like FHM, Empire and Kerrang.
http://www.residentevilextinctiondvd.co.uk/

Viral

Star Wars Canteen | Sent by Matthew Marsh
Star Wars, Lego, and Eddie Izard. Funny!
http://www.youtube.com/watch?v=Sv5iEK-IEzw

Jumper | Sent by Liz Knox
Starts out looking like an online ad on MSN, then every thing goes off! Very Cool!
http://59.167.241.229/wwos/

Sing it | Sent by Urs Ross
Asks you to type in a message, then uses clips from recognisable songs to piece the message together. Give it a try, it’s pretty fun.
http://www.sr.se/p1/src/sing/

Brazilian Beer Viral | Sent by Dominic Henshall
In case you don’t read Brazilian! Type your first name in, then a friends in the next, then click “vizualizar”. Still clever and funny!
www.tatuagemdaboa.com.br

Minuit | Resn | Source: FWA
Control your character and interact with each other in the enchanted, surreal and tactile world of Minuit….a New Zealand band with a French name.
http://www.minuit.co.nz/

Digital News

Cadbury Creme Egg to feature in live KateModern stunt | Source: Brand Republic
Cadbury Creme Egg will get extensive exposure in an episode of ‘KateModern’, Bebo’s online drama series, as part of a promotional tie-up involving a live stunt in London’s Leicester Square. Part of the ‘Here today, goo tomorrow’ campaign.”
Article: http://www.brandrepublic.com/Discipline/Digital/News/781054/Cadbury-Creme-Egg-feature-live-KateModern-stunt/
Clip http://www.bebo.com/Profile.jsp?MID=367137231&MemberId=4337221200