This weeks edition comes early, I’m off to OZ for a wedding. Enjoy.
Special thanks to Steve De Wolfs’ One magazine!

Social Stories “Go Get them!”

“Ray Bans Never Hide Films“, has had 15 million hits worldwide. Spoof ads are becoming as popular as the original, check out the Gorilla Example. And taking brand entertainment to new levels are Human Joysticks, Sprite Truth Hunters.

Human Joysticks | MSNBC.com

Human Joysticks | MSNBC.com | Newsbreaker Game | SS+K | Source: You Tube
A motion sensor was hidden in the front of a Us cinema to detect the collective motion of the audience, as they sway to play a Breakout Style Game. Nearly a quarter of a million people have seen it. It promoted them no1 in their Category.
http://www.youtube.com/watch?v=y6izXII54Qc

Truth Hunters | Sprite

Sprite Truth Hunters | The Thirst for Truth | Sprite | Source: You Tube
Thanks to Sprite and a heap of cash, Roving Truth Hunters AJ and Nikos are on a mission to expose a series of unspoken truths to a public in denial. There’s a new one every week! If you think these truths are crap, submit your own.

http://www.thirstfortruth.com.au
http://nz.youtube.com/user/SpriteTruthHunters

Also available on You Tube, Twitter, iTunes Podcasts, MySpace, FlickR. Facebook, EBlogger.

Never Hide Films | Ray Bans

Never Hide Films | Ray Bans | Cutwater/san | Source: One Magazine
Ray Bans Digital Strategy is based on a philosophy of individuality. Seeded initially by filmmakers they’re kinda stunty, a bit like the Beer Pong idea, where they catch the sunglasses on the head.

You Tube Channel
http://www.youtube.com/user/neverhidefilms

My Space Page
http://www.myspace.com/neverhidefilms

Ray-Ban Never Hide Brand ad
http://www.brightcove.tv/title.jsp?title=823359766&channel=713050457

Ray-Ban Brand Site
The viral films are also on the brand site
www.ray-ban.com/

Gorilla | Viral Ads and Spoofing them

Gorilla Original | Cadbury’s | Fallon | Source: One Magazine
What do you say about a brand that reaches 100 years old? Make them smile.
Saw an increase of sales of 9%, 20% people looked more favourably on the brand.
http://www.youtube.com/watch?v=XdO2aYfQa6I

Spoof Versions

Viral ads prove popular for consumers to remake or edit their own version.

Cuddly Toy Version
http://www.youtube.com/watch?v=nCEe0D146zM&feature=related

Wonder Bra Version
http://www.youtube.com/watch?v=jr2nf4O4bX8

The punk version…
http://www.youtube.com/watch?v=U03VUR-J9-A&feature=related

And now for something completely random- Wonder Bra ad gone mad
http://www.youtube.com/watch?v=v0jlRceGBOI&feature=related