Social Stories “Go Get them!”

We need to think outside the digital box when capturing people’s stories. Go and get them in a new and exciting ways! Like Roving Reporters, Handpicked Bloggers, Product Codes like ‘QCodes’, or put the campaign onto a key Social Site. (Oh and Whopper Freakout shows it’s ok to be negative in digital, just follow up with a big positive!)

Whopper Freakout | Burger King | Crispin Porter + Bogusky/Miami Boulder
Freaking people that people that Whoppers have been cancelled.
http://whopperfreakout.com/

V-Republic | Colenso | Bebo
Find out where the cash will be dropped. Secret revealed in 6 days: 11 hours: 57 minutes.
http://www.v-republic.co.nz

Foamee | IOU Beer | Sent by Aaron Dustin
IOU Beer concept that uses Twitter.com to keep track of how much beer you’re owed.
http://www.foamee.com/

The Smirnoff Ten | Smirnoff Experience | MTV | Smirnoff
Follow the journey of 10 travelers seeking the world’s most original nightlife. From Auditions “La Zona de Combate” was an event to test people in a number of disciplines from DJ, reporters or Musicians. The group creates short films, photo stories, diaries and blogs while they’re on the go.

You Tube Channel
http://www.youtube.com/SmirnoffExperience

Brand site The Smirnoff Experience
http://www.smirnoff.com

See also: Cadburies Cream Egg | Snapped For Cash | Coke Avatar

Movies

Iron Man | Marvel Comics | Paramount Pictures | Source: BFM
Iron Man is the story of billionaire inventor who is kidnapped and forced to build a devasting weapon. Instead he builds a suit of armor and escapes.
http://ironmanmovie.marvel.com/

Iron Man Fan Art
http://ironmanmovie.marvel.com/fanart/
10,000 BC | Marvel Comics | Source: MSN Messenger Ad

How cool is that Saber Tooth!
http://www.10000bcmovie.com/

Sing it Virals

Send Love | Sprint | Goodby, Silverstein & Partners BLITZ | Source: FWA
Send someone a romantic, text message or love song performed by Issaac Hayes Himself.
(Same agency that did “GET THE GLASS”)
http://www.sprint.com/sendlove

The Singing Beer Trap | Norrlands Beer | Akestam.Holst & Fatslice | Source: FWA
Sweden’s best selling beer. Create chants with the “singing beertrap”. Win football tickets.
http://www.guldsits.se/en/?s=1

Brand

Happy Pylones | Blood Digital | Source: FWA
A fun virtual experience highlighting their latest products. Cool 3D pop-up animation.
http://www.happypylones.com